back to business

Form meets function. Monday–Sunday ease.

We make performance driven style, coupling the DNA of technical outdoor products with a refined, tailored finish.

Cotton luxe reversible dress

take it easy

1 dress, 3 ways to wear.
EXPLORE NOW
wool cotton work shirt

CONSIDERED

Water repellant, durable and rugged good looks.
EXPLORE NOW
WEATHER-READY

WAXED COTTON

Our waxed cotton collection is water-resistant and durable. A highly versatile style that effortlessly transitions into your casual wardrobe.
explore collection

BUY ONE, GET ONE FREE* MEMBERS OFFER

Alchemy Club members get Buy One, Get One Free on Merino Essentials. Simply add two of the same style—any colour or size—to your cart, and the discount will be applied automatically at checkout.

FIND A STORE NEAR YOU

Come see us in Auckland, Wellington, Mt Maunganui, Napier, Christchurch, Dunedin, Queenstown, and Wanaka.